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The organizing committee for the 2020 Tokyo Olympic and Paralympic Games unveils the logos for the Games during a press event in the Japanese capital on Monday. Photo: IC
Tokyo 2020 Olympic Games organizers on Monday unveiled a new "snake eye" logo nearly eight months after the original choice was scrapped over a plagiarism scandal.
However, they faced an immediate backlash from critics who called it "dull," while in another twist, there was further embarrassment for Japanese Olympic chiefs after local media revealed the -winning design well before the official announcement.
The new emblem - with roots in feudal Japan - was created by Tokyo-based designer Asao Tokolo and features a circular indigo-colored Japanese traditional checkered pattern above the words "-Tokyo 2020" and the Olympic rings.
Its three varieties of rectangular shapes represent "different countries New York Giants T-Shirts , cultures and ways of thinking," organizers said in a statement.
"I don't know what to say, my mind's gone blank," a blushing Tokolo told a news conference.
"The Olympic logo is a traditional -design resembling a snake's eye New York Giants Hoodie , and the other [Paralympic] is shaped like -patterns often used by feudal warlords."
Tokyo organizers were forced to ditch a logo by Japanese designer Kenjiro Sano last year following allegations it too closely resembled that of a theater in the Belgian city of Liege created by designer Olivier Debie. Sano denied any plagiarism. Officials insisted their decision had not been in response to a lawsuit filed by Debie but slumping public confidence as Tokyo organizers lurched from one crisis to another.
"It has been a tough process," said Ryohei Miyata, head of the Tokyo 2020 emblem committee, after Tokolo's artwork was chosen from a shortlist of four finalists. "But now we have a new -emblem Customized Giants Jersey , and we hope Japan will love it like a newborn baby."
However, reaction to the new Olympic and Paralympic logos - the latter -resembling a basket in shape - was -underwhelming, with many -unhappy at its lack of color.
"What a dull emblem," tweeted one user New York Giants Jerseys , with another dismissing it as a "bistro tablecloth."
Even those who approved could only muster grudging support.
"This has a Japanese look, so I guess it's a good choice," read another tweet.
The shortlisted designs were checked against registered trademarks in cooperation with the International Olympic Committee, jittery organizers insisted Aldrick Rosas Giants Jersey , wary of further embarrassment.
The logo controversy last year came shortly after Japanese Prime Ministe.